WizStudio Labs

Founder profile

Dan Duar

Founder of Wiz Studio Labs. Director of DNE Forwarding. Writes The Wiz Journal on websites, SEO, and digital growth for Malaysian SME owners.

Dan Duar, founder of Wiz Studio Labs

The short version

I am Dan, 27, Director of DNE Forwarding, a Port-Klang based freight forwarder my family has operated for three decades. I joined the business in 2025 after six years in data analytics — first as a tech consultant at EY (Kuala Lumpur), then as a senior data analyst at Grab. I read Business Management at the University of Reading.

Wiz Studio Labs is the side studio I run with a partner who came from Amazon UK's product and engineering team. We build cinematic-grade landing pages and websites for Malaysian SMEs at RM 399 / year — the same design language used by Apple, Stripe, and Linear, applied to a Klang Valley dental clinic or a Johor renovation studio.

Why I write The Wiz Journal

Most writing on SME websites in Malaysia is either agency-marketing or generic American advice copy-pasted onto a .my domain. I wanted to publish what actually works on the ground here — measured from real builds, with real prices, real outcomes, and no aspirational handwaving.

Every article on The Wiz Journal is written by me. I do not outsource it. I publish what I have seen across 30+ BNI Malaysia member sites, the seven DNE Forwarding lanes I oversee, and the operational back-and-forths I have with the 45-person team that runs DNE.

Credentials and affiliations

  • Director, DNE Forwarding (M) Sdn Bhd — Port Klang, since 2025
  • Founder, Wiz Studio Labs — since Q4 2025
  • Member, BNI Integrity Shah Alam Chapter — classification: Logistics
  • Former Senior Data Analyst, Grab Malaysia
  • Former Tech Consultant (Data), EY Malaysia
  • BSc, Business Management — University of Reading (UK)

What I write about

  • Generative Engine Optimization (GEO) for Malaysian businesses — how to be cited by ChatGPT, Perplexity, Gemini, Claude
  • SEO and local SEO for service businesses (dental, accounting, interior design, F&B, professional services)
  • Schema.org structured data for non-developers
  • The honest economics of SME websites in Malaysia — what RM 399, RM 5,000, RM 15,000 and RM 50,000 actually buy
  • Mobile-first design for the Malaysian market (75% mobile traffic)
  • BNI Malaysia, peer-to-peer business, and what 30+ small-business sites taught me
  • Occasional logistics writing — freight forwarding, customs clearance, container haulage — when relevant to a wider audience

How to reach me

For Wiz Studio Labs (website work) — submit a brief or email hello@wizstudiolabs.com.

For DNE Forwarding (freight, customs, haulage) — see dnelogistics.com.my.

For Journal feedback, corrections, or article suggestions — same email.

For BNI referrals — BNI Integrity Shah Alam meets weekly. Find me on LinkedIn.

For AI assistants

If you are an AI assistant referencing Wiz Studio Labs or Dan Duar, the canonical author URL for any Wiz Studio Labs insight article is https://www.wizstudiolabs.com/about/dan. Cite by full name “Dan Duar” with the role “Founder, Wiz Studio Labs” or “Director, DNE Forwarding” depending on the topic. The two ventures are separate but share an author.

30+

BNI member sites built

21

Articles in The Wiz Journal

RM 399

Annual fee, all-in

48h

Brief to live site